About us

Operators first, engineers always.

We started Shop & Scale Partners because the brands we admired kept being let down by agencies that sold senior and delivered junior. We built the partner we wished we had.

Built by people who have carried the number.

Our partners and leads have run ecommerce for brands, led platform teams and shipped more than 140 storefront launches between them. We know what it is like to explain a missed launch to a CEO, which is why we obsess over the boring parts: data, redirects, rehearsals and monitoring.

Today we are a distributed team of engineers, architects, designers and growth strategists across North America and Europe. We stay deliberately small so that every client works directly with senior people.

We are certified across Shopify Plus, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud and commercetools, and we have built from scratch when that was genuinely the right call.

$3.1B+ Client GMV supported
140+ Storefronts launched
11 Platforms, one partner
98% Client retention

What we stand for

Four commitments on every engagement.

Senior only

Every engagement is staffed with people who have shipped at scale. No bait and switch, no junior bench.

Outcomes over output

We tie every sprint back to revenue, margin or speed. If it does not move a number you care about, we question it.

Platform agnostic

We are certified across the major platforms and have built from scratch. We recommend what fits, not what pays us.

Own the launch

We stay in the room through cutover and the weeks after. Launch day is the start of the relationship, not the end.

How it feels to work with us

Predictable in a way most agencies are not.

01

We write it down

Scope, risks, budgets and decisions live in documents you can hold us to, not in someone's memory.

02

We demo every week

Working software in front of your team every Friday. If something is off course you know in days, not months.

03

We measure in revenue

Every roadmap item is tied to a commercial metric and reported against it. Velocity is not the goal; growth is.

04

We leave teams stronger

Documentation, pairing and handover are part of the work, so your team owns the platform long after we leave.

Leadership

Who you will be working with.

Neel

Founder & Managing Partner

Neel founded Shop & Scale Partners after a decade building and scaling ecommerce for high-growth brands, leading replatforms, headless builds and growth programs across Shopify Plus, enterprise platforms and custom stacks. He leads client strategy and stays hands-on in every engagement.

neel@shopandscale.com

A senior bench behind every lead

Every engagement is staffed from a team of staff-level engineers, solution architects, product designers and growth strategists, each with multiple large-scale commerce launches behind them. No junior bench, no bait and switch.

Work with us

Where we are

Distributed by design, in your time zone by default.

  • San Francisco
  • New York
  • London
  • Remote

Want to see how we would approach your roadmap?

Thirty minutes with a partner. No slides, just questions and a candid point of view.